Description
Directed To:
Managers, officials and supervisors of customer relations departments.
Program Target:
At the end of the program, each participant should be able to know:
The foundations and principles of managing public relations, preparing public relations research, and implementing public relations programs.
Communication as a governing skill for public relations officials.
Course Content
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20 Lessons
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Start Date : 2023-02-06
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End Date : 2023-03-07
| 1. The concept of public relations in modern administrative thought |
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| 2. PR is a set of integrated overlapping functions |
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| 3. Public relations research |
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| 4. Topical questions and points for discussion and thought development |
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| 5. Preparing a public relations plan |
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| 6. Communication in public relations |
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| 7. The stage of realization, know-how, awareness, or knowledge |
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| 8. Methods and means of communication in public relations |
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| 9. public relations evaluation |
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| 10. Stages of public relations evaluation |
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| 11. Methods for measuring the impact of public relations programs |
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| 12. Program comprehensive review |
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| 13. An exercise in defining the main activities of the Public Relations Department |
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| 14. The difference between public relations and other forms of communication |
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| 15. Communication strategies in public relations |
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| 16. Stages of successful communication in public relations |
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| 17. Principles and factors for preparing a good communication message |
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| 18. How does persuasion happen? |
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| 19. Principles for choosing the appropriate means of communication |
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| 20. The means of communication used by public relations |
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