Directed To:
Managers, officials and supervisors of customer relations departments.
Program Target:
At the end of the program, each participant should be able to know:
The foundations and principles of managing public relations, preparing public relations research, and implementing public relations programs.
Communication as a governing skill for public relations officials.

Course Content

  • 20 Lessons
  • Start Date : 2023-02-06
  • End Date : 2023-03-07
1. The concept of public relations in modern administrative thought
2. PR is a set of integrated overlapping functions
3. Public relations research
4. Topical questions and points for discussion and thought development
5. Preparing a public relations plan
6. Communication in public relations
7. The stage of realization, know-how, awareness, or knowledge
8. Methods and means of communication in public relations
9. public relations evaluation
10. Stages of public relations evaluation
11. Methods for measuring the impact of public relations programs
12. Program comprehensive review
13. An exercise in defining the main activities of the Public Relations Department
14. The difference between public relations and other forms of communication
15. Communication strategies in public relations
16. Stages of successful communication in public relations
17. Principles and factors for preparing a good communication message
18. How does persuasion happen?
19. Principles for choosing the appropriate means of communication
20. The means of communication used by public relations